Single art, social assets, and video for Days Like These's new single 'baby blue'.
With photos done by Max Pasalic, the project was inspired by Y2K aesthetics and magazine design. My mixed media work inspired the band, and after seeing Max's photos I gave myself the constraint of working with that limited palette. The band were after cover art and video that highlighted the fun elements of their new single, but also took a little from their prior single covers. The videos were less restrained and allowed me to explore the song's world and the band's personality further. Working with physical media was really refreshing and I'm very proud of how every part of this campaign came together.
Stream baby blue here: https://fanlink.tv/bbyblue to get the full experience!
With photos done by Max Pasalic, the project was inspired by Y2K aesthetics and magazine design. My mixed media work inspired the band, and after seeing Max's photos I gave myself the constraint of working with that limited palette. The band were after cover art and video that highlighted the fun elements of their new single, but also took a little from their prior single covers. The videos were less restrained and allowed me to explore the song's world and the band's personality further. Working with physical media was really refreshing and I'm very proud of how every part of this campaign came together.
Stream baby blue here: https://fanlink.tv/bbyblue to get the full experience!
'baby blue' Cover Art:
Social Media Assets:
Mixed Media Instagram Reel:
